How To Build A Sustainable Entity: Building The God’s Way (4)

How To Build A Sustainable Entity: Building The God’s Way (4)

The Lord by wisdom founded the earth; by understanding He established the heavens; by His knowledge the depths were broken up, and clouds drop down the dew. – Proverbs 3:19-20

Knowledge is the tool you use to enhance the structure or whatever you are building. The questions of what, how, why, with who, when and where, is a function of knowledge.

For every endeavour you undertake, you will be faced with legitimate distractions. Some will be glaring, while others will be subtle, but you have to be able to differentiate between what you are meant to do and when you should do it, as against what is asking to be attended to. Knowledge will be of great help in such scenarios because it will help you prioritise.

Knowledge is also tied to capacity. You need to build capacity because projects grow, and with growth comes a fresh brand of challenges than the ones you grappled with when you were starting. One of the reasons entities fail is because when the project is growing, the people running it are not growing at commensurate pace with the complexity of the project at hand. The entity thus outgrows them, thereby rendering them outdated, ineffectual or irrelevant altogether to its present realities or future potentials.

Knowledge helps you to know your process, operations and industry. You must know what to improve in your process, operations, skills, expenditure of time and resources. You must know your competition and what they’re doing better than you; the competitive edge they have over you. You must also have a marketing strategy and know which one works best for you. You must know how your customers want to be served. You must research and analyse your market.

All these are the advantages that knowledge offers you in your building endeavour. It helps you to know what needs to be done, how, when and where such should be done. If you want your structure to stand the test of time, then you need to fortify it with knowledge.

You will succeed in Jesus Name!

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