For there is a proper time and procedure for every matter, though a person may be weighed down by misery. – Ecclesiastes 8:6
- Who are the targets?
You must be able to define your audience, your market or the class of people whom your assignment (campaign, products, and services) will benefit. This is very critical because the success/failure of your offering, nay your fulfilment/frustration as a pioneer, are largely dependent on identifying the group of people who need your idea or would benefit from your assignment, and then taking your campaign to them.
- What is the scope?
Knowing the scope of your assignment will also save you a lot of stress and frustration. The scope of your offering may be within your locality, it may also be within your state, region, nation, or continent. Knowing this will help you to plan your move and your scale of operations.
- What is the platform?
The platform is the means/channel through which you want to execute your action or pass your message to your audience, target, market etc. You need to determine what platform is most suitable to reach your target. And you can’t determine this until you have taken time to study your audience very well such that you know their tastes and preferences.
- What are the modus?
You need also to take time to plan your modus operandi. How do you intend to pass your message across in a way that it would be effectively understood? How would you deliver your offering so that it would be warmly received by your target? How…? How…? How…? The modus questions help you to take care of all matters pertaining to impact in your delivery.
You will succeed in Jesus Name!
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